What if you can pay for items and load up to purchase cryptocurrencies with the swipe of a card? A bold but nonetheless simple premise, this is exactly what Pundi X Labs has been doing. CoinGeek.com spoke with Pundi X Labs’ CEO Zac Cheah about his company’s mission.
With the onslaught of cryptocurrency and blockchain companies bootstrapping the crypto development scene, it’s hard to keep track of what’s what. Pundi X Labs is attempting to wedge into the increasingly complex crypto space with a simple solution: make buying crypto as easy as buying bottled water.
CEO Zac Cheah said his company’s efforts are “[…] trying to unlock the potential of blockchain,” with a campaign to reduce friction for mass adoption to ordinary users.
Since its launch in October 2017, Pundi X Labs has helped empower blockchain developers and token holders to sell cryptocurrencies at any physical stores in the world. Sharing his company’s vision, Cheah said they “believe that the blockchain can actually liberalize people owning bitcoin because it’s actually a way for people to go anywhere, to any store, to 7–11, to actually use our Pundi X POS device to buy cryptocurrency easily, it’s just like buying a bottle of water.”
Based in Jakarta, Indonesia, Pundi X Labs operates with a business registration from the Isle of Man. While there are a lot of other cryptocurrency and blockchain companies putting up some of the exact same things that Pundi X Labs offers, Cheah said their company is unique because “we have, we believe, is that we have a working product.”
The company is pushing with an on-ground strategy aimed at providing universal access to cryptocurrencies, anytime, anywhere. Pundi X Labs launched its Pundi X POS device globally last year, with several improvements to its synergized infrastructure lined up in its roadmap.
Asked by CoinGeek.com about his observations on the growing cryptocurrency scene and what it might look like in two to five years, Cheah had this to say: “I think it’s very important that you know, the blockchain technology is accessible for everyone,” adding that cryptocurrencies should not just be for “the privileged people, but also the normal people.”
“I think moving ahead, whether it’s coins or blockchain or developer ‚we should try to focus more on the normal people, because now in reality, bitcoin is only being held by 0.1% of the population, and that is also our objective: to use a device and a card so that many people can own bitcoin,” Cheah said.