It is evident there is a bright future ahead for companies looking to mix lending with cryptocurrency. So far, few of these efforts have been particularly successful, but there are always exceptions. In the case of ETHLend, the company is looking to expand into the fiat currency industry. It’s a remarkable development, as we hardly ever see a cryptocurrency firm expand to fiat, rather than the other way around.It is commendable how ETHLend has progressed as a company over the past few months. This cryptocurrency lending firm has made a name for itself, and the company is looking to further expand its presence in the months to come. Doing so will require a bit of an unorthodox strategy, although it is a business model that could prove to be quite lucrative in the long run.