Seventy percent (70%) of finance executives say that cryptocurrencies will play a role in the future of the finance industry. That’s according to 141 institutional investment execs polled by Greenwich Associates. However, one in five had pessimistic sentiments about digital coins. According to Sept. 12 survey, 10% of respondents think that cryptos won’t ever see mainstream adoption and another 10% said that regulations will eliminate the market altogether.Macro trends indicate growing awareness of at least major coins. A different survey found that 79% of Americans are aware of at least one type of cryptocurrency, led by Bitcoin (CRYPTO: BTC) with 71% of respondents recognizing it. The YouGov Omnibus survey was conducted on Aug. 29 and 30.