BMW is partnering with blockchain startup Bloom to simplify the car buying experience, including streamlining the process of getting a car loan. “Bloom announces its collaboration with BMW Group Financial Services to streamline its customer journey and lending experience as part of the BMW Collaboration Lab 2018,” Bloom founder Shannon Wu wrote in a company blog last week.The San Francisco, Calif.-based startup considers the traditional lending process as cumbersome. A few of its problems include placing consumer data at risk while struggling to accurately score borrowers. Wu said that Bloom’s blockchain‐powered mobile app will help BMW’s customers secure their personal data on a local device and apply for credit. She said her firm is committed to a seamless onboarding process (for car buyers) and that blockchain technology doesn’t have to involve a steep learning curve.