Side‐events of big conferences gradually conquer more attention than the main events. There is a number of reasons why this happens, but let’s take a closer look at the mechanics behind the process using the example of the biggest event in the industry — Consensus. One could confidently assume that most of the world of crypto would prove the Consensus’ significance. However, such a conviction has to have a strong argumentation behind it. Before we start, allow us to step aside and draw some parallels.There are places everyone must attend. Kids are looking forward to visiting Disneyland, cinema‐holics pray for watching a premiere in Palais des Festivals in Cannes, while blockchainers and financiers book hotels nearby the Consensus conference.